Value Selling to the C-Suite: Techniques, Deliverables & Strategic Objectives

Every major purchase has a business buyer, technical buyer, and financial buyer. To be part of the conversation with any of these C-Suite executives, it’s crucial to understand their vernacular. If you can articulate the economic impact of your solution, you can be part of a bigger conversation.

Think about it—you have technical personnel to cover the technical aspects of your solution. They talk in a language few of us really understand. Well, the same holds true for the financial buyer. It’s critical to be able to explain the financial impact in their language. You must understand CapEx and OpEx, and ROI vs NPV. Holding executive conversations begins with understanding the language of the C-Suite.

So, download our new eBook called “Value Selling to the C-Suite” and learn how to communicate value in their language so you can start closing deals NOW.