ROI Models Help Drive The Buyer's Journey

When we think of what’s important in the buyer’s journey, we think of needs, solutions, price, risk, economic impact, cash flow, and value. What starts out as a high priority at the beginning of a buyer’s journey may be insignificant at the end. Learn to leverage your value throughout the buyer’s process.

Highlights:

• Learn to address your buyer’s shift in concerns as they make their way through the buying journey
• Risk mitigation becomes one of the most critical decision-making factors—how to leverage value to reduce risk
• Financial acumen can help you understand the importance of economic impact—the leading concern of any major buying decision is the impact on their financial situation
• Value justification can help drive confidence in the buyer’s decision-making process